About IndieCaters
IndieCaters is a Made-in-India startup, founded in Pune in 2023, that simplifies quality assurance with simple, non-digital printed indicators. We offer cost-effective and reliable solutions for monitoring sterilization, temperature, and humidity across the healthcare, pharma, food, and agriculture sectors. IndieCaters directly tackles critical challenges like improper sterilization, product spoilage, and moisture damage. Our asset-light model, scalability, and lack of major domestic competition position us for rapid nationwide adoption and strong export growth.
Our Story
IndieCaters, a Made-in-India startup founded in Pune in 2023, is disrupting quality assurance with simple, printed, non-digital indicators for monitoring sterilization, temperature, and humidity.
Our solutions serve the critical needs of the healthcare, pharma, food, and agriculture industries, offering a cost-effective and reliable alternative to combat major challenges like improper sterilization and product degradation. The company's business model is a key advantage: it is asset-light, highly scalable, and faces zero major domestic competition. This positioning provides a strong runway for both nationwide adoption and immediate export potential.
Our Foundation
Built on strong principles that guide everything we do
Origin and Launch
● Location: Pune, Maharashtra, India
● Founding Year: 2023
● Identity: Made-in-India startup
Core Offering & Purpose
● Product: Simple, printed, non-digital indicators
● Function: Monitor sterilization, temperature, and humidity
● Objective: Simplify quality assurance through cost-effective and reliable indicators
Target Industries & Impact
● Key Sectors: Healthcare, Pharma, Food, and Agriculture
● Challenges: Improper sterilization, product spoilage, and moisture-related degradation
● Business Edge: Asset-light, scalable model with export-ready operations
Our Culture
A workplace that fosters innovation, growth, and excellence
Innovation & Simplicity
● Focus: Solve sterilization and spoilage problems with simple tech
● Motto: Keep solutions straightforward, reliable, effective
● Value: Prefer practical, low-barrier innovation over costly complexity
Quality & Reliability
● Standard: Trustworthy indicators for sensitive sectors
● Ethos: Zero tolerance for monitoring errors
● Result: Tools that instill confidence in every audit
Frugality & Scalability
● Approach: Asset-light operations for cost efficiency
● Goal: Scale nationwide and export-ready with minimal overhead
● Principle: Deliver maximum value at minimal cost
Impact & Reach
● Mission: Tackle critical industry challenges head-on
● Scope: Serve domestic demands while building export strength
● Aspiration: Become the global name for simple quality monitoring
About the Founder
The Founder of Prime Enterprises and IndieCaters Pvt Ltd holds a postgraduate degree in Physics. Before launching Prime Enterprises, she spent two years post-graduation teaching as a lecturer in an engineering college. She is recognized as one of India's foremost specialists in industrial indicators, respected for her deep domain expertise.
Beyond her academic and entrepreneurial pursuits, she is a dedicated sports enthusiast who has successfully completed the government skiing training programme. Her move into entrepreneurship was driven by identifying critical gaps in the ecosystem while working at an electronics product company, particularly in the pre-press printing process, which led to the founding of Prime Enterprises.

Archana Gore
Founder & CEO
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